Affiliate marketing plays a significant role in today’s e-commerce landscape. By leveraging affiliates’ platforms, merchants can precisely target their desired audience segments, resulting in higher engagement and conversion rates1. Here are some notable highlights about affiliate marketing: Industry Growth: The global affiliate marketing industry is set to grow to approximately $14.3 billion in 2023 and is projected to reach $15.7 billion by 20242. Service Offerings: There are around 9,600 affiliate-related services and companies worldwide, including agencies, platforms, and other organizations offering affiliate services2. Adoption Rate: More than 80% of advertisers utilize affiliate marketing as part of their marketing strategy2. Brand Visibility: Affiliate marketing catalyzes brand visibility and reach, helping businesses expand their presence in the competitive e-commerce landscape1. In summary, affiliate marketing is an indispensable tool for e-commerce conversion optimization, offering scalability and efficiency for businesses3. It’s a win-win partnership that benefits both brands and affiliates, driving sales and enhancing brand visibility4. 😊